Boutique advertising & marketing consultancy

W&Co.

We invented a new  brand identity, including purpose and name, for  W&Co. to meet the exacting needs of  their clients.

 
 
 
 
W&CO-Logo.jpg
 

W&Co. are a senior partner practice  of St James’s Place Wealth Management and have been enabling a select group of individuals to achieve financial peace of mind for 20 years.

 
W&Co.-Brand-Design-Agency-The-Seed-Project.jpg

In an industry that often suffers from negative perception and occasional sharp practice, W&Co. believe in always ‘doing the right thing’, and combining traditional values with a contemporary approach to wealth management.

 
 

By drawing on their clear values and vision, we were able to create a brand that reflects the essence of its founder  - the ‘W’ -  and the importance of the team, clients and partners – the ‘& Co.’ -  to form a simple, bold and modern identity. 

 
W&Co. Brand Design Studio The Seed Project

The ‘rune’, an ancient symbol for wealth, links back to our brand promise and offers a unique graphical device for use across all brand touchpoints.

 
W&Co. Brand Design Agency The Seed Project

Supported by a simple brand guide to ensure the brand is always applied consistently.

 

We also supported with coordination of brand launch event for their most high profile and long established clients.

 
 
 
 
 
W&Co launch event pic (1).JPG
 

“When we sat down with Seed, we didn’t even have a name in mind for the company. The day we spent with them set the trend for the way they worked with their clients; dynamic, insightful and thorough. The team have truly underpinned everything we stand for and brought it to the forefront of everything we do with and for our own clients. We have all been thoroughly impressed with how they were able to understand exactly who we are and turn this into a brand that is at the core of our company. For the first time, our values, principles and common aims were clearly defined and we had an image to project. The team went above and beyond for us, including helping us with our Launch Event to get our new brand out to our clients. It is fair to say that we would not have the grounding and comprehensive understanding of our own company if we had not worked with The Seed Project.  We now have a logo that can be associated with the company, a name that encompasses both the team and our clients and a clear, simple set of principles that define who we are”

Gareth Williams  – Managing Director, W&Co.