Value Lights

Working with the UK’s fastest growing online lighting retailer, we worked to optimize their already compelling proposition, to deliver a bright new brand identity packed full of personality.

Value Lights have a simple purpose, and that’s to offer the very best value and lighting products to their customers.

Through audience immersion work we dived into the minds of their customers to really understand what they are looking for, emotionally and rationally, from a value retail brand.

Light bulbs represent bright ideas, even more compelling when you’re a lighting company. Coupled with a straightforward brand line that resonates.

Value Lights Packaging Design The Seed Project — We crafted a comprehensive set of brand guidelines to ensure consistent application of the brand online and in print, including a clever way of making their disparate product photography look consistent and ‘on brand’.

And because they do lights and value better than anyone else, we developed a fun and distinctive tone of voice guide to amplify their compelling brand promise.

“Our rebrand project went exceptionally well. Seed helped our team navigate through the rebrand process, interpreting consumer insight to accurately capture the essence of our business and create a distinctive, fun brand identity that has real longevity. The brand book they developed exceeded our expectations with the tone of voice guide, of particular stand out. We will certainly look to work with Seed again in the future.”

Simon Haughton, Marketing Director – LSE Retail Group.

Get in touch