Boutique advertising & marketing consultancy

Spirit

We helped one of the UK’s leading medical communications agencies relaunch with a new brand identity and position.

 
 
 
 
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Spirit Creative Branding Design The Seed Project

Spirit combine solid science with a human touch. By taking complex scientific data, and turning it into simple, compelling creative communications.

 
Spirit Strategic Branding Design & Positioning

Through immersion, research and collaborative working sessions , we redefined and re-articulated Spirit’s brand foundations to provide insight and focus for our conceptual creative thinking.

 
 
 
 
 
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To craft a unique brand identity that reflects the culture and purpose of the business. The ‘S’ of Spirit splits into two halves to create our logo representing their solid science and human touch – a perfect  mix of science and creativity. 

And delivered the necessary brand assets to help Spirit communicate and live up to their new brand position. 

 

“From articulating our initial brief, developing a simple project framework through to final delivery, Seed’s proactivity, drive and responsiveness throughout the project was valued by the entire Spirit team. Seed challenged our thinking, through collaborative and engaging sessions, to help us better understand ourselves and our unique proposition within the category. And then delivered a brand purpose, narrative and identity that differentiates, resonates and most importantly feels authentic. A brand we’re all very proud of”

Rosie Montgomery, Director, Commercial Strategy – Spirit