Boutique advertising & marketing consultancy

Paddy Power

Working with Chief, we delivered the script writing and creative direction of Paddy Power’s 2020 Christmas campaign featuring ex-soccer Saturday pundits, dressed up as life-size presents.

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Pundits paddy power the seed project

The playful scripts see ex Sky Sports pundits

Phil Thompson, Charlie Nicholas, and Matt Le Tissier with new jobs with the bookmakers. And not all goes to plan for the trio as we see their varying reactions to being dressed up as life-size Christmas presents.