Boutique advertising & marketing consultancy

First4Lawyers

From planning and insight, through to conceptual creative development and final TV production, we were tasked with delivering First4Lawyers new
TV campaign. 

 
 
 
 
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First4Lawyers Creative Advertising The Seed Project

First4Lawyers are a legal marketing brand that aims to simplify the process of making a claim for victims of Personal Injury and Medical Negligence.

 
 
 
 

By celebrating First4Lawyers uniquely caring expertise in the category, their new direct response TV campaign – First4Lawyers. Second to None - puts their brand promise front and center, through a straightforward and honest approach.

 
 
 
 
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First4Lawyers Advertising The Seed Project

In today’s chaotic world of social media, opinion and choice, there are few things left sacrosanct. The new scripts were written to rise above this noise, to offer the triumvirate of reassurance: trust, truth and fact. Combined with a distinctive premium, visual quality and smart casting of our protagonist, Liz, who is trustworthy, empathetic and reassuring.

 
 
 
 
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A fully integrated campaign with creative materials and channel resources across  a suite of new TVCs, social, print and online assets.

 
 
 
 

“Conceptualisation through to final production of the advert went very well. Having a project director meant that everything worked well because she was super organised and kept the rest of us on check and on the straight and narrow. All of the team were a pleasure to work with and the final output was of great quality and fit in with what we were looking to achieve”

Andy Cullwick, Head of Marketing – First4Lawyers